MARKETING OF BUISNESS ORGANIZATION

Agriculture is an extremely important part of economic structure.
A farmer need the services of well organized marketing system
supported by cooperatives means of transport storage facilities
etc. marketing is the crux of the whole food and agricultural
problem. In agriculture marketing the principle of marketing
the usual marketing function and the marketing method are
equally applicable.hence the characteristics of Nepalese
agriculture are indirect sale high transport cost
storage standardization price fluctuation finance

Indirect sale; the basic feature of agricultural marketing is the use of middle men in distribution. generally the long distance encourages the use of middleman due to the separation
of the farmer and his market.
high transport cost;agriculture marketing farms are widely scattered and farm product are bulky in relation to their value therefore cost of transport is quite cost.
Storage; these product are seasonal but market demand is steadily throughout the year .So scientific storage facility is required for these product .perishable good like fruit vegetable milk poultry product etc Demand special and storage facilities.

standardization and grading;standardization and grading will be a necessary in this marketing because at the consuming end it need uniformity in quality.
Price Fluctuation;In the market of agriculture product supply is uncertain and unpredictable . so it is impossible to fluctuate in market price of agriculture good and. thus it need government control and program me of price control etc.

finance ;In agriculture marketing cooperative credit and cooperative marketing must be properly coordinated to solve the problem of finance for marketing.