MARKETING OF BUISNESS ORGANIZATION

Agriculture is an extremely important part of economic structure.
A farmer need the services of well organized marketing system
supported by cooperatives means of transport storage facilities
etc. marketing is the crux of the whole food and agricultural
problem. In agriculture marketing the principle of marketing
the usual marketing function and the marketing method are
equally applicable.hence the characteristics of Nepalese
agriculture are indirect sale high transport cost
storage standardization price fluctuation finance

Indirect sale; the basic feature of agricultural marketing is the use of middle men in distribution. generally the long distance encourages the use of middleman due to the separation
of the farmer and his market.
high transport cost;agriculture marketing farms are widely scattered and farm product are bulky in relation to their value therefore cost of transport is quite cost.
Storage; these product are seasonal but market demand is steadily throughout the year .So scientific storage facility is required for these product .perishable good like fruit vegetable milk poultry product etc Demand special and storage facilities.

standardization and grading;standardization and grading will be a necessary in this marketing because at the consuming end it need uniformity in quality.
Price Fluctuation;In the market of agriculture product supply is uncertain and unpredictable . so it is impossible to fluctuate in market price of agriculture good and. thus it need government control and program me of price control etc.

finance ;In agriculture marketing cooperative credit and cooperative marketing must be properly coordinated to solve the problem of finance for marketing.

Management refer to all the business organization in which work is done in better way. management means controlling the business organization in better way.it involves in directing controlling with efficient management in order to perform right task in right manner.so in management all the work are performed in a such way that it leads the business organization in top management.so the process like grouping together and making of plan of business organization about what activities can lead and may be we can take about the activities like business planning activities how to deal with by doing discovery of consumer need and want and focus about their want. so we have to manufacture the product which are demand by consumer.we have to produce the product that can satisfy consumer need and want.all the business activities are done with only view of achieving profit. so to achieve profit you should have to eager to learn the result of business organization activities. so we have to learn about how to earn maximum profit by selling maximum product.may be by producing qualitative product or either standardizing ,grading, labellings and so on.so business organization should focus on consumer. it start with consumer and also end with consumer. so while selling the product you have to do advertising publish the product.